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Industry Insight: Why Comfort Alone Is Not Enough for Running Shoes

2026/08

For years, running shoe innovation seemed to follow one simple rule: add more cushioning. Foams became softer, midsoles became thicker, and brands competed to deliver the most comfortable ride possible. Runners quickly embraced the feeling of highly cushioned shoes, and comfort became one of the biggest selling points in the industry. But today, footwear innovation is moving in a new direction.

2026/08

Full-Bottom Unit Concept: Redefining Footwear Technology

2026/07

A collaborative approach by framas Group and Synergy in Motion, combining advanced SCF midsoles with precision-engineered components for cleaner finishing, stronger bonding, and improved efficiency.

2026/07

One Mold, No Adhesives: framas’ Co-Molded Full Bottom Unit

2026/07

Thanks to an innovative single-mould co-moulding process, framas completely eliminates adhesives and solvents from the sole assembly, bonding the midsole and outsole through chemical affinity.

2026/07

framas Group Invests in Vietnam with Gusbi Technology

2026/07

Framas Group expands its production capacity and continues its ‘full bottom unit’ strategy.

2026/07

framas, a German Shoe Last and Footwear Components Manufacturer for the Sporting Goods Industry That Has Made Its Mark Globally

2026/07

Andreas Wolf, CEO of framas Group, shared insights on the athletic footwear industry and company's history.

2026/07

Why Footwear Brands Are Obsessed with Foam

2026/07

From towering running shoes to chunky basketball sneakers, modern footwear seems to have one thing in common: more foam. But this isn't simply a design trend. Behind every thick midsole is years of research, material innovation, and engineering aimed at helping athletes move more comfortably and efficiently.

2026/07