framas at the Shoes&Leather Vietnam 2026

From 8–10 July 2026, framas participated in the 26th International Shoes & Leather Vietnam at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, Vietnam. As one of Asia’s leading B2B exhibitions for the footwear and leather supply chain, the event brought together global brands, Tier 1 manufacturers, material suppliers, and technology partners from across the industry.

Representing framas were 13 team members from our development, heel counter, PU, marketing, sustainability, and material teams across Vietnam locations. Together, the team showcased our latest capabilities in injection molding, full bottom unit (FBU) solutions, co-molding technology with Synergy in Motion, laser texturing, and footwear components across multiple sports categories.

Strong Presence and Engaging Showcase

Located in Hall 2, the dedicated footwear components hall, the framas booth featured a professional and modern design with prominently illuminated branding, dedicated product displays, and interactive demonstrations. Visitors explored a broad portfolio including:

• Footwear outsoles for soccer, running, basketball, baseball, lacrosse, American football, and lifestyle applications
• Hollow structures, stabilizers, and insole boards
• Lifestyle and performance accessories
• Laser-textured components across various sports categories
• Full Bottom Unit (FBU) assemblies with individual components displayed and explained
• Metallic and transparent color innovations for upcoming seasons

The booth team proactively engaged visitors throughout all three exhibition days, creating a welcoming environment while introducing framas technologies and expertise. Promotional materials, product samples, and branded giveaways such as shoe-last key rings and golf tees helped spark meaningful conversations and networking opportunities.

Meaningful Connections

The exhibition provided valuable opportunities to connect with both existing and prospective partners. Visitors included representatives from major brands such as adidas, New Balance, Under Armour, Vivobarefoot, and other leading footwear companies. The team also held productive discussions with Tier 1 manufacturing partners including HwaSeung, August Sports, and representatives supporting Nike, New Balance, and Puma programs.

These interactions enabled the team to share framas’ latest innovations, discuss future collaboration opportunities, and strengthen relationships across the footwear value chain.

Key Outcomes

Participation in Shoes & Leather Vietnam 2026 helped further strengthen framas’ reputation as a capable and innovative Tier 2 manufacturing partner in Asia. Key outcomes included:

• Increased brand visibility among footwear industry professionals and exhibition attendees
• Successful demonstration of FBU and co-molding technologies
• Expanded engagement with leading brands and Tier 1 manufacturing partners
• Valuable exchanges on emerging materials, tooling technologies, and footwear development trends
• Reinforced positioning of framas as a trusted partner for advanced footwear component solutions

Looking Ahead

Shoes & Leather Vietnam 2026 provided valuable opportunities to showcase framas’ latest innovations while strengthening connections across the footwear ecosystem. The event highlighted continued industry interest in advanced component technologies, full bottom unit solutions, and co-molding capabilities, reaffirming framas’ position as a reliable and forward-thinking partner for leading brands and manufacturing partners worldwide.